rt health fund / city2surf t-shirts / Marketing

It’s easy to create a corporate shirt that makes a team stand out from the crowd – the test is to create a shirt that won’t just get shoved in the back of a drawer once the event is finished. When rt health fund wanted to enter a team in this year’s City2Surf, turning them into the ‘purple people’ was only natural, but the challenge team scope faced was designing a shirt that was more cool than corporate. The result is a shirt that was a real attention grabber on the day, but is about as ‘un-corporate’ as you can get and just begs to be let out of the drawer on the weekend.