a cut above creations / brand + product launch / Branding

Imagine being smothered in chocolate, snuggling up to a soft, sweet marshmallow, rolling in coconut and hanging around with scrumptious nuts...

That’s what team scope has been doing this month as we created a bright, bold new brand and packaging for a cut above creations and their gourmet rocky road. There was a fair bit of product and market research involved in this one (aka gorging on rocky road...have you ever tried white chocolate rocky road by the way? Totally delish) before we settled on the stunning fresh colours that reflect the key ingredients and will give this heavenly choc a stand-out presence on the shelf. We also created a neat dl flyer with a business card tear-off which is fantastic bang for your marketing buck and a great way to make sure potential stockists get the low down on the product and all the contact details they need to place an order (if there’s any left...we ate a lot...).