Galileo Kaleidoscope / brand refresh / Branding

Being in the business of brand and marketing strategy development, Galileo Kaleidoscope is an organisation that is keenly aware of just how powerfully brands can communicate. After 11 successful years, GK recognised that it was time to modernise its own brand with a fresh new interpretation of its existing logo. The rebrand coincided with GK’s move to a funky new HQ – The Old Bristol Arms Hotel – a character building chosen as much for the statement it makes about the organisation’s brand as for its CBD location. GK is taking a fun and bold approach to incorporating the hotel into its communications with a cheeky ‘gone to the pub’ card developed to communicate the move to clients, and a Christmas party invitation printed onto drinks coasters, matching the brand coasters developed for the main bar...ahem...meeting room!