encompass credit union / rebrand / Branding

team scope helped Encompass Credit Union launch its fresh new look with a striking rebrand. The new logo is inspired by the appearance of a person’s face in profile. Its smooth curves give it a softness that is representative of Encompass being a compassionate, caring and ‘human’ organisation. Acknowledging Encompass’s transport heritage, the bold shape of the logo also represents the serpentine elegance of a bridge, road or railway.