Remember the 'good old days' when TV was black-and-white, with only three channels to choose from? When there was no pay TV, no DVD, no MP3? When we typed with typewriters and the most sophisticated electronic game on the market was Atari?
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One of the most vital documents your business can produce each year is the annual report, yet it’s a project that is generally given little time and next to no budget. We take a look at how to overcome these hurdles and create a fantastic report every time, regardless of how budget conscious or time restricted you are, and look at the options available in print and online.
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Been around for a while and think that there might be more you could do to improve business? If it’s done properly, rebranding can be a powerful tool for reasserting your position in the marketplace. This issue looks at how and when to rebrand, how to use the process as a team-building opportunity and what impact it can have on your organisation – both internally and externally.
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This issue takes a look at how to exercise your environmental conscience at annual reporting time. With new federal regulations allowing companies to offer the option of electronic reporting, there are a whole new range of possibilities available for innovative organisations which can save time, money and trees. Are you ready to do something different this year?
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In any piece of communication, words and design are constant companions yet they are often developed separately and with little consideration for the impact they’ll have on each other. A strategic approach to combining words and design creates powerful communications that can really differentiate your business from your competitors. This issue explores some practical tips for making your words and design work together to produce great results.
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In this issue we ask, ‘Does Design Matter?’ And, as you might expect, answer it with a resounding ‘Yes!’ But we also take a close look at why design matters, how it works to improve your customer communications, how you can get the best from your design team - and we give you some inside tips for how to assess and critique design work.
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Our first issue is all about branding - what it is, why it matters and how your brand could be costing you business. There's a lot written about branding, and we've even recommended some further reading if you're interested in knowing more. You'll find that there are differing opinions and points of view, but what we have presented is a perspective on branding - the do's and the don'ts - based on our experience.
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